2023 Speakers

If you have any questions please contact Jenna Brandvold, Education Manager, at jenna@oneclub.org

The One Club for Creativity's Education Initiatives support the next generation of advertising and design industry creatives. We work with schools and agencies to create opportunities for professional development, recognition, and networking.

Asia Irvin
The Springhill Company
Art Director

New School with ONE School

Bennett D. Bennett
Aerialist
Founder and Principal Consultant

Allies in Recruiting

Bill Zimmerman
Penn State
Assistant Teaching Professor

The Student Creator Panel: Front-row Look at the Creator Economy

Communications faculty value a compelling guest speaker. Adding the “in-the-trenches” perspective of working professionals gives students a fresh voice and illustrates the real world relevance of course content. However, remember that high-level communicators are likely walking your campus -- they may even be seated in your classroom. Student content creators are building brands, nurturing communities and monetizing their efforts on social media -- sometimes at a level that dwarfs the reach of our institutions’ accounts. By inviting these enterprising creators to class, students get to learn best practices from peers in various aspects of communications. This talk will demonstrate where to find student creators, how to prepare them as panelists and what questions drive a lively discussion.

Christie Shin
SUNY FIT
Professor, Creative Technology and Design/Illustration and Interactive Media

Redesign Design Education for Digital Product Designers

The field of digital product design is rapidly evolving, and the skills and knowledge required to be successful in this field are constantly changing. As a result, it is important to redesign design education to ensure that students are prepared for the challenges and opportunities of the future.

One of the most important changes that need to be made to design education is a greater focus on user experience (UX) design. UX design is the process of designing products that are easy to use, enjoyable, and effective. In the digital product design world, UX design and Product Thinking are essential for creating products that people love to use.

Another important change that needs to be made to design education is a greater focus on collaboration. Digital product design is a team sport, and it is important for students to learn how to collaborate effectively with other designers, developers, and stakeholders. This real-time collaboration process is completely different from the traditional waterfall approach.

Finally, design education needs to be more hands-on. Students need to have the opportunity to put their skills into practice and learn by doing. This can be done through internships, projects, and other hands-on learning experiences.

By making these changes to design education, we can ensure that students are prepared for the challenges and opportunities of the future. We can create a generation of designers who are skilled in UX design, collaboration, and hands-on learning. These designers will be well-positioned to create the products that people love and use every day.

CJ Yeh
Cynda Media Lab
Founder / Executive Creative Director

Redesign Design Education for Digital Product Designers

Crystal Anokam
VIRTUE Worldwide
Art Director

New School with ONE School

Dani Herrera

Allies in Recruiting

Allies in Recruiting

Hillary Black
Allies In Recruiting
Founding Partner

Allies in Recruiting

Jamae Lucas
Kwerk
Founder

Problem Finding Passion: A New Approach to Career Preparation

"“What do you want to be when you grow up?”
This is an age-old question that you have probably asked, or been asked. As innocently intended as it is, that’s a hell of a loaded question to ask a 5-year-old (or any age adolescent for that matter). By doing so, we unintentionally reinforce this ideology that we are defined by our jobs and our worth depends on what we achieve. Through research and personal experience, Jamae and her team at kwerk have found proof that shifting the focus away from specific jobs and more toward problem solving translates into intentional, practical, and meaningful impact. So instead of asking students “What do you want to be,” maybe we should start asking:
“What problems do you want to solve?”
It’s our responsibility as educators to guide students in their pursuit of purpose and empower them to find their fit (even if that means forgoing a new path). In this interactive session, you will step into the role of a student and problem find your passion taking away tools you can integrate into your curriculum to not only promote career-readiness, but also career-confidence in your students."

Kyle Davy
Momentum Worldwide
Senior Copywriter

New School with ONE School

Laurence Minsky
Columbia College Chicago
Professor, Communication Department

AI and Creativity: Poking the Bear or Embracing the Future?

AI and creativity may seem to be diametrically opposed. However, agencies and creative marketing teams worldwide are already leaning into this new technology. Conversely, although artificial intelligence is much discussed currently in academic circles -- it is more in terms of ethical concerns, plagiarism, societal implications, and data usage. This panel discussion insteadleans into the potential of AI for creativity sparks, support and classroom use at the collegiate level and beyond. A three-person panel representing Strategy, Copywriting, and Art Direction/Production will share ideas, tools, and possible exercises for leveraging AI in terms of: trends research, strategy development, creative sparks, and executional support. In addition, the panel will talk about guardrails and how to address these issues possibly with students. Along the way, Educator Summit participants will be encouraged to join in the fun exploring generative AI prompts, output results, and creative sparks.

Lisa Mercer
University of Illinois
Assistant Professor, Graphic Design and Design for Responsible Innovation

Elevating the Engagement Process between Academia, Industry, and Community

We propose an interactive dialogue that connects the academic and industry communities through a learning and sharing activity. The activity introduces the notion of a living database that connects people with similar interests to those with varied experiences. The hope is to foster rich collaboration between relationships that may not naturally occur in today’s segmented disciplines.

Attendees will work synchronously with an engagement model that supports innovative solutions to collaboration. Participants begin by selecting their topic of interest: 1) chatGPT, 2) social engagement, 3) antiracist or anti-oppressive, 4) equitable pedagogy, 5 ) sustainability, or 6) a category determined by the attendees. With the assistance of facilitators, participants form collaborative groups based on these interests.

Within each group, participants select random numbers corresponding to a list of activities. Groups collaboratively create a “Venn diagram” arrangement to define the intersections of the correlation between activities. Because the “activities” are randomly assigned, participants approach the activity more openly. It results in unexpected intersections that represent the relationships between the two activities.

Through documentation of these findings, we look to create a living, growing database of research interests that will foster unique collaboration.

Patricia Childers
City Tech, Pratt Institute, FIT
Adjunct Professor

Elevating the Engagement Process between Academia, Industry, and Community

Through documentation of these findings, we look to create a living, growing database of research interests that will foster unique collaboration.

Peg Murphy
Columbia College Chicago
Incoming Chair & Associate Professor, Communication Department

AI and Creativity: Poking the Bear or Embracing AI

PJ Pereira
Pereira O'Dell
Creative Chairman

AI Anxiety and How to Combat It

As artificial intelligence continues to advance and tools like ChatGPT become more readily accessible, its potential impact on our lives can be a major source of anxiety for students and employees. Will their skill sets be relevant in a few years? Will the job market be upended? Join PJ Pereira, Co-Founder of Pereira O'Dell and the Pereira O'Dell AI Lab, as he discusses what's true and what's not true about AI, and how you can combat these feelings of AI-anxiety.

Ramon De Los Santos
160over90 + ONE School
Creative Director + New York Tutor

New School with ONE School

Robin Landa
Kean University
Distinguished Professor, Advertising

The New Art of Ideas

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Many professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle;they change the playing field altogether.

The New Art of Ideas presentation is designed to help attendees consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

Goal—Your vision for the end
Gap—The underdeveloped area that your idea fills
Gain—The overall benefits of your goal

Tom Eslinger
Columbia College Chicago
Assistant Professor of Instruction, Communication Department

AI and Creativity: Poking the Bear or Embracing AI

Location

The One Club For Creativity

450 W. 31st Street, Floor 6, New York, NY 10001

Time & Date

July 27 · 9am - July 28 · 6pm

If you have any questions please contact Jenna Brandvold at jenna@oneclub.org